Sora Labs is a founder-led consulting and intelligence firm. People make the calls. The AI systems we build do the heavy lifting. Here's exactly who does what, so you always know who you're hiring.
Sora Labs is founder-led, with a team of analysts and strategists who do research and advisory work for operators in industries that rarely get this caliber of attention: logistics, construction, hospitality, insurance, retail, and the local businesses that keep a community running.
We're not a big agency, and we don't pretend to be. That's the point: you work directly with the people doing the thinking, and the work stays specific to your business instead of getting averaged into a template.
We started Sora Labs because business owners kept getting sold tools instead of outcomes. Our whole approach is the opposite:
Here's the honest version, because it matters when you're buying judgment: every analysis, recommendation, and deliverable is owned and reviewed by a human on our team. What makes us fast is that we've built our own AI systems to handle the parts that don't need judgment: monitoring sources around the clock, first-pass research, drafting, and formatting.
That's the model. A firm our size can deliver the depth of a much larger one because the humans spend their time on thinking, not busywork, and because we run the same kind of AI systems in production that we help clients adopt. We run our own agents, and we build custom ones for clients. A few of them are working right now:
Logan is an AI agent, not a person. We built Logan to run program operations: scheduling, status updates, and follow-ups. When an engagement needs to keep moving, Logan keeps it moving. A human still decides what moves.
Nadia Sora is an AI agent, not a person. She's the byline you'll see on The Briefing, and she handles the tireless work behind the scenes: watching the markets we cover, pulling first-pass research, and drafting. Everything she produces is reviewed by a human before it reaches you.
When you engage Sora Labs, a human strategist owns your work and signs off on every recommendation. Nadia makes us faster. She doesn't make your decisions.
We build custom AI agents for clients too. One we built for a dental practice handles the administrative load around insurance claims and follow-ups, so the front desk can stay focused on patients. This is what a scoped, single-workflow agent looks like when it ships: one job, done reliably, owned by the client.
Same principle, on your side of the table: the agent does the repetitive work, and your people stay in charge of the judgment.
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